Loud & Proud: Inside Intuit’s Employee-Founded LGBTQ+ Ally Program

Company Values, People & Culture Gay Pride in Dublin

Diversity and inclusion isn’t just something we do – it’s part of who we are. Innovation thrives in a workforce that includes employees with a wide range of life experiences and a supportive culture that lets great ideas rise to the top.

While we’re proud of our legacy and values, our work is far from done. That’s why we’re excited to celebrate Pride month with the launch of Intuit’s Ally Program – an employee-run and founded institution focusing on making the workplace a Safe Space for everyone and educating Allies.

We sat down with the program’s leader, Cherise Slover – Intuit Tucson’s Pride Network Co-Chair and founder of Intuit’s Ally Program – to learn more.

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Intuit: Cherise, what is the Ally program, and how did it come about?

Cherise: Last year, I attended an Out and Equal Summit in Philadelphia, which outlines the importance of diversity and inclusion in the workplace. Top companies from around the world, such as Bank of America and Disney, all have Ally programs for their employees. Being LGBTQ+ myself, this really hit home, because before joining Intuit, I would hide who I was at work out of fear of discrimination – something I have encountered many times due to my appearance. At the summit, we learned that LGBTQ+ contract employees across the country were not only afraid of coming out to their peers and employers for fear of missing out on a permanent position, but afraid to associate with anything LGBTQ+-related at work for fear of their manager’s reaction.

It was clear to me why we needed an Ally program at Intuit: employees need a way to openly showcase their acceptance of the LGBTQ+ community so all current and future employees feel welcome and like they belong. A place where managers are LGBTQ+-friendly, and everyone feels safe to be who they are.

The Ally program will translate into Safe Spaces across all our campuses, and provide an open and inclusive workspace for all. The first step in this program is giving all employees who join the Ally program an “Ally badge” next to your name on Intuit’s internal employee network. It’s gamification to change the perceived norm – folks see badges, and race to get their own, creating a domino effect that in turn brings inclusion into the new norm amongst peers.

Intuit: Who is part of the program? How many Allies have joined that either don’t identify as LGBTQ or prefer not to say?

Cherise: Everyone is and can be a part of the program. Whether you support LGBTQ+ as a straight Ally or you are out at work, you are offering a Safe Space. We currently have about 100 participants, and of those participants, 75% are straight Allies and 25% self-identify as LGBTQ+.  We are hoping that by launching this program, all employees will feel safe and proud to be who they are – bringing their whole selves to work each and every day.

Intuit: What are you excited to see as you launch the Ally Program? What are your goals?

Cherise: I’m so excited as an LGBTQ+ person to launch this program at a company I work for. For so many years, I hid who I was and have friends who still hide who they are, because they are afraid. Removing fear from our workplace is one of my top goals – everyone should feel they are accepted and a part of the Intuit family. If you are hiding who you are, you are not bringing your whole self to work, which is one of Intuit’s core values. Another goal is to bring education to those who are unaware of the daily struggles we encounter, and how we can come together as one Intuit.

Intuit: How have you felt supported in launching this program at Intuit?

Cherise: From our HR team, to our Chief Diversity Officer, Scott Beth and the leadership team, I’ve had unconditional support for launching this program. A bottom-up approach to change led by employees doesn’t always work; thankfully, our leadership is extremely supportive and is proactive in helping with a top-down approach to enforce a Safe Space. For example, when creating the Ally badging for those who complete the training and want to identify as an Ally, everyone was beyond supportive and appreciative of our concept.

Intuit: What are you hoping to accomplish through launching this program?

Cherise: We are hoping to provide Safe Spaces for LGBTQ+ at our Intuit sites, and increase LGBTQ+ knowledge across the globe. This includes educating Intuit employees on ways to be an effective LGBTQ+ Ally, and educating senior leadership team on workforce statistics, industry best practices, and impact testimonials.

Additionally, we want to retain LGBTQ+ employees with an open, fair, and inclusive culture. This helps Intuit recruit top tech talent and millennials – 75% of Generation Z and millennials look for inclusion and diversity as they enter the workforce. Our goal is to increase Intuit’s Forbes diversity rating (we are currently at #4). Our CEO, Brad Smith, just ranked #2 on the list of 50 best CEOs for diversity, according to a new survey by Comparably.

Intuit: What problems do you see in the tech “scene” in regards to LGBTQ+ representation, equality, and support – and does Intuit address some of those issues?

Cherise: In the United States, there are 29 states where LGBTQ+ people can be and are denied employment, housing, health care, basic services, and protections, and 33 states where transgender people are denied these same basic rights. 73% of closeted LGBTQ+ workers are more likely to leave their jobs within three years.

Gay men experience homophobia, stigma, and discrimination in the workplace that can affect income, employment, status, and their ability to get and keep health insurance, especially in the “bro-y” culture that’s predominant throughout most of Silicon Valley and beyond. Employees hide who they truly are, because they are afraid, which ultimately impacts businesses’ bottom lines.

We at Intuit take diversity and inclusion for all very seriously. We’ve installed gender neutral restrooms, employee networks, communication channels, and live Safe Space support. We are taking a gigantic leap to launch this Ally program to solidify and openly proclaim Intuit’s stance on equality.

Intuit: June is Pride Month! Do you have anything planned for the Ally program, and does Intuit have any company-wide initiatives in the works?

Cherise: Yes! The Ally Program is actually set to launch in the last week of Pride month! We have initiatives happening all across our sites based on the needs in their respective communities. For example, our San Francisco team will be participating in the Pride Parade as a sponsor, and in Tucson we are working on volunteer opportunities with our friends at SAAF (Southern Arizona Aids Foundation).  

We’re also sponsoring the San Diego Pride event in mid-July, and everyone in the area is welcome to join us and come say hello!

Intuit: Do you have any advice for tech leaders in Silicon Valley on how they can be more proactive and thoughtful about supporting their LGBTQ communities? Especially for their own employees.

Cherise: Take diversity and inclusion seriously. There are people around you that do not feel safe being who they truly are. Employees will stay at a company where they know they are safe, which increases retention rates of top talent. And having management engaged shows that your company is walking the walk from the top-down.

It’s simply good business to foster your LGBTQ+ community. Unfair treatment has a $16B price tag, and is the largest known driver for turnover in the tech industry. Studies have shown that 57% of employees would have stayed at a company if they had taken steps to make the culture fair and inclusive. LGBTQ+ consumers stay loyal to brands that support LGBTQ+ efforts, which is a total potential of $900B in the U.S. alone.

Comments (3) Leave your comment

  1. Right; “Everyone should feel accepted and a part of the Intuit family.” Everyone except gun owners, that is.

  2. But yet you are willing to discriminate against firearm dealers. Dealing in perfectly legal and legitimate business. I have been using TurboTax since before it was TurboTax, that ends now.

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